Created for one owner. Defined by an individual vision.
Some projects begin with a vehicle. Others begin with the person who will drive it.
For Jake Paul’s Ferrari Purosangue, VENUUM developed a transformation that extended beyond the exterior. Created in collaboration with Baughman Autohaus, the project brought together distinctive widebody styling and bespoke personalisation in a vehicle presented as the Jake Paul Edition — 1 of 1. NDTV
The ambition was to create a Purosangue with a clear identity, where the bodywork, colour scheme and cabin felt connected to the same brief.
The result is a personal interpretation of MAGNO: a VENUUM design expressed through a specification created for Jake.
A One-of-One Ferrari Purosangue
The Jake Paul Edition was conceived as a unique commission, with VENUUM confirming that the exact configuration would not be repeated. Its one-of-one designation belongs to the bespoke VENUUM creation, rather than a factory Ferrari edition. Sportune
For us, that distinction matters. A personal commission should have more to say than a name on a plaque. Its individuality should be visible in the choices that shape the vehicle—from the overall colour direction to the details encountered inside.
This project gave us the opportunity to approach those decisions together, rather than treat the body kit, paintwork and interior as separate exercises.
One vehicle. One specification. Created for Jake Paul.
A Colour Scheme Connected to His Private Jet
One of the most personal details is the connection between the car and Jake’s private jet. The exterior colour was selected to match the aircraft, bringing a shared visual identity to two very different vehicles. Auto Plus
That connection gives the colour choice a purpose beyond appearance. It places the Purosangue within a wider personal brief, rather than treating it as an isolated object.
For VENUUM, this is where bespoke design becomes interesting. Inspiration does not have to come from another car. It can come from something already meaningful to the owner, then be interpreted through a new shape, material or scale.
MAGNO Widebody and Forged-Carbon Detailing
Jake’s Purosangue combines a pronounced widebody transformation with extensive forged-carbon detailing across the bonnet, bumpers, side skirts and wheel-arch areas. Yellow exterior stripes and matching brake-caliper accents introduce a vivid contrast to the darker surfaces. Autoblog
The design brings attention to both the complete silhouette and the individual surfaces within it. From a distance, the broader proportions establish the character. Closer inspection reveals the contrast between the paintwork, carbon and yellow detailing.
Our approach is to make those elements work together. The material should support the shape, while the accents guide the eye without overwhelming the bodywork.
The silhouette creates the first impression. The finishes make it personal.
A Bespoke Yellow Interior
Inside, the transformation continues with a yellow cabin contrasted by black accents, complemented by a starry-sky headliner. These details give the interior a character as distinctive as the exterior. Autoblog
The yellow becomes much more prominent when the doors open. What appears outside as an accent becomes the defining colour of the cabin, creating continuity without simply repeating the same treatment.
This contrast captures an important part of our approach to personalisation: the exterior and interior should belong together, but each should offer its own experience.
VENUUM and Baughman Autohaus
The project was developed through the collaboration between VENUUM and Baughman Autohaus. Baughman’s account of the build describes the transformation of a factory-blue Purosangue through a complete exterior colour change, painted racing stripes, an interior retrim and installation of the VENUUM widebody kit. The specification also includes VENUUM forged wheels. Baughman Autohaus
A collaboration of this kind brings the design into its final physical form. Colour, upholstery, bodywork and fitment must resolve into a single vehicle—not simply look convincing as separate ideas.
For VENUUM, the value lies in that complete result. The finished car should carry the intended character through every view and every detail.
An Identity Beyond the Bodywork
The Jake Paul Edition also marked the introduction of the VENUUM Berify Chip, developed through the collaboration with Berify. The initiative was presented as a way to connect the vehicle with information about its identity and VENUUM history through an app. Sportune
For a bespoke commission, the story of its creation is part of its significance. Connecting that story to the physical vehicle adds another dimension to the ownership experience.
The ambition extends beyond creating something distinctive to look at. It includes preserving a clear connection between the vehicle, its specification and the project behind it.
A Personal Commission, Not a Standard Formula
Jake Paul’s Purosangue expresses what we find most compelling about automotive personalisation: the opportunity to connect a recognisable design with an individual brief.
The bodywork establishes the VENUUM identity. The choices surrounding it make the creation personal.
That is the difference between selecting a familiar combination of options and developing a vehicle around a specific vision. A successful commission should feel connected—not only from front to rear, but from the original idea to the finished car.
Jake, thank you for trusting VENUUM with this creation.
FERRARI PUROSANGUE MAGNO — JAKE PAUL EDITION.
VENUUM 1 OF 1.
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